About

about-wendy-makFashion lovers, hello!

Whether you want to become a fashion stylist or blogger – or learn how to create your chic & confident style, you’re in the right place!

This is a space that’s all about

:: training & coaching fashion stylists, bloggers + other cool entrepreneurs

:: easy to follow, simple style advice for women

:: learning how to put FABULOUS fashion together

:: hanging out with someone who can show you the ropes to grow your fashion biz or blog

You Me   Your Style & Success!

Welcome!

My name is Wendy and I’m best known for two things:
 

>> helping you create your chic & confident style

As a “petite” (*ahem* SHORT) chick with boobs, no torso and a wobbly belly (and being a personal stylist who’s styled thousands of women), I’ve learnt all the insider tricks to dress and flatter any figure.
 

>> helping aspiring fashion stylists and bloggers to create their dream careers.

As someone who made the giant leap from soul-destroying desk job to successful fashion stylist + author, my own “been there, done that” experience will show you how to become a successful stylist and entrepreneur!
 

So come with me and enjoy the ride!

Today I have a book “The Terrific Thirty – 30 wardrobe basics that mix and match into 1,000 outfits” and train and coach women to become fashion stylists themselves.
 

Don’t expect Academy award or Pulitzer prize-winning posts here, but if you like to learn useful stuff about creating your own chic style, how to grow a business as a fashion stylist (or your blog) and having a laugh along the way, you’ll probably enjoy this space.

(Don’t forget to sign up above to so we can stay connected through my updates & free tips!)

 

Need to know more?

Here’s a little more formal info about me below if you’re interested, otherwise why not check out my Fabulous Fashion blog posts right here?

wendy-speakerSpeaker & Author

Many long years ago, I threw in the towel on my corporate life as a senior marketer for large financial companies, to pursue my passion as a fashion stylist.

 

I learnt how to become known as “the” go-to-expert in my industry – using 6 key steps  – to cultivate a tribe of raving fans and build credibility as the trusted influence in my niche.

 

Today I speak on a variety of topics, including fashion, style, personal brand, career dressing, through to entrepreneurship, motivation and my signature talk on how you can be seen as THE go-to-expert in your field.

 

(I always promise presentations filled with clever info, actionable take-aways, wit, humour and tact. If your peeps aren’t laughing & loving every minute of a session with me, I’ll eat my favourite pair of Jimmy Choo’s!!!).

If you’re interested, here’s my professional bio!

pre-2004Pre-2004
(aka as my “corporate days”)

Formally trained in marketing & commerce, I graduated with merit from the University of NSW in Sydney, Australia. I then spent more than a decade working for the “big boys” in telecommunications and finance, rising to become head of the marketing department for a GE business in Australia & New Zealand.

(That was a long time ago… when my clothes were still teeny tiny!)

2004

wendy-designSmitten With Style is born.

My first biz was a fashion styling service for women. It grew to become the first national agency-style concept for personal styling in Australia, for the everyday woman.

 

Because I was able to establish my credibility as an expert (and in a short time), this biz grew beyond my wildest dreams – culminating with appearances on national TV such as Channel 7, Channel 10 and mags like Cosmopolitan and Shop Til You Drop.

 

(As a stylist I learnt how to hide all my lumps & bumps whenever I dressed. BEST job perk ever!)

 

I also started professionally speaking at various events including the Australian Institute of Office Professionals, the National EA & PA Conference and for corporates such as PWC, Westpac, Nokia, American Express, CBA, McGrath and others.

2010Smitten Styling Academy Australia was founded.

This was my 2nd business – offering personal stylist training courses in Sydney, Melbourne and Brisbane. I’ve now trained more than 250 women how start their own businesses as fashion stylists themselves.

With so many stylists in the industry now having been trained by me, I’m affectionately called the “godmother of stylists”.

(Thankfully they don’t call me the GRAND-MA of stylists!!! Yet.)

2010My first book Terrific Thirty – 1000 Outfits From 30 Pieces was written and launched. (Mammoth effort!!)

By the grace of the fashion gods it was featured in Channel 7’s Morning Show, New Idea, Swiish by Sally Obermeder, i98FM, Woman’s Day and Channel 10 News.

(I also started this blog late in 2012,
and boy what a ride it’s been…)

wendy-morning

2013
wendy-sittingMy first home learning program for women entrepreneurs Smart, Savvy & Rich launched in October 2013.

 

Because everybody loves (and buys from) an expert, Smart, Savvy & Rich teaches solo women entrepreneurs how to get more clients by becoming a credible, go-to-expert in your field in just 6-steps.

My focus today is creating additional home-study programs like Smart, Savvy & Rich and to continue connecting with women just like you on this blog!

Thanks for taking the time to drop by + feel free to drop me a note to say hi!!

wendysig