Written by Wendy Mak
(If you’re not in Australia and love scandalous reality TV show gossip, just Google “The Bachelor Blake Garvey” to find out how The Bachelor has gone from PR dream to PR nightmare after breaking up with his fiancee from the show!)
As my readers know, I am a reality TV show junkie. And The Bachelor series is one of my faves (I’ve seen every single US season of both Bachelor + Bachelorette – please, no judgement !!!).
In the show, things seemed to go so well with Blake proposing to his girl Sam, until we find out that the
love rat Bachelor dumped her allegedly dumped her (with no explanation) once the cameras had stopped rolling.
Not only has Bachelor Blake given us much entertainment, we can also learn many lessons about business from him too.
Lesson 1: Don’t focus on too many projects (or girlfriends) at once
You may have a dozen different interests or great ideas whizzing around in your head – most entrepreneurs do! Or perhaps, you have lots of opportunities to explore – people to partner with, or different events and outlets offering you exposure for your business.
Whichever situation you’re in, the reality is that you need to focus your energy and time on just one or two key things.
As Arianna Huffington famously says – there is no such thing as multi-tasking… just switching from one task to another.
Lesson 2: Get to know your customer – intimately
While I love watching the show, I know (just as you do) that a handful of “dates” with a woman (some of which are “shared” with lots of OTHER women!) do not make for a strong foundation.
The same applies in business.
To be successful, you need to truly, intimately know your customer. From who she (or he) is, to what they like, what their values are, what their problems are and how you can provide a solution – you can’t just “scratch the surface” and then hope you’ll sell.
Take the time to get to know your clients.
Ask them questions. Spend time where they’re hanging. Interact with them at events or in online communities. Get to know them – intimately.
Lesson 3: Rally a community behind your cause
The best brands and businesses create a buzz.
They create a community that loves what they say and do, and this gives them LOTS of social power.
Rosie Waterland, a local journalist, started to dissect each episode of The Bachelor on the blog Mamamia. Soon, we were watching the show just to get Rosie’s hilarious, candid and tongue-in-cheek view of the show (her blog on the last episode is pure gold).
Pretty soon after that, Rosie single-handedly propelled the hashtags #DirtyStreetPie and #BundaForRosie in to the stratosphere – to the point that Bunda (the jeweller providing THE engagement ring to our bachelorette) actually gave Rosie a pair of Bunda earrings after having heard about her hashtag #BundaForRosie!
This demonstrates the power of viral, social marketing when you have an on-point topic / cause that people want to hear about.
Lesson 4: Didn’t work out? Be upfront and (wo)man up.
Poor Blake is copping a lot of heat for not just the unceremonious dumping of Sam, but also for (as is now becoming evident in the news) his lack of explanation to Sam. It would appear that he hasn’t really been able to explain to Australia (much less Sam) what led to his change of heart.
Be honest. It’s the best lesson we can ever take in to our business.
Be real about who you are.
Be honest if things aren’t working out. If you are going to be late in delivering a project or if you know something didn’t work out the way your client expected, be upfront and address the issue.
Don’t spin us a story and hope we’ll buy it.
Reality TV junkies: leave me a comment and tell me — are you #TeamSam or #TeamBlake?
Non-reality TV junkies: tell me — what’s the best business lesson you’ve ever learnt?
And so with that, I will now have to find another reality TV show to get stuck in to 🙂