Written by Wendy Mak
Be real. Be authentic.
Be true. Be genuine.
Many coaches and mentors say this to other business entrepreneurs in their blogs, videos and newsletters. But what does it (really) mean?
So how can you be true and REAL as business entrepreneurs?
Stay True To Your Personality
We often feel pressured to act a certain way, or have a particular “image” in order to gain the credibility or authority we feel we need to be successful. Ironically this could be our undoing.
When we channel someone else’s voice, personality or brand (basically just aren’t 100% ourselves), it shows.
We don’t do our best work because we’re busy maintaining this persona. And clients see right through that.
Embrace who you are. Sure, we all have a few things we need to be aware of to remain professional – but never be something (or someone) you’re not.
Stay Focused On Your Client
When you’re so focused on growing your business, it’s easy to get tangled up in the “me” stuff. It’s easy to do because this biz is your baby.
We all do it — how much I want this business to work, how frustrated I am that XYZ is not working out, why am I not getting ABC, why didn’t I win that pitch – basically our thoughts get centred around ourselves.
In reality you need to stay focused on your CUSTOMER.
Stop worrying about what we want (or what isn’t happening fast enough / quick enough) in our business. This doesn’t mean ignore the problems and don’t improve your business — but when we focus on helping our customer + servicing our target market in the best way possible, things have a way of falling in to place.
More importantly, our customers walk away knowing that they are the priority which makes it much easier for them to establish a genuine relationship with us.
Open Yourself To Your Clients
To create a truly trusted, authentic relationship with your clients – don’t be afraid to give a little bit of yourself back to your clients.
Here’s a super simple example: I made a commitment a long time ago that if someone took the time to post a comment on this blog or my Facebook page, that I’d take the time to write back. Not my assistant – but me personally.
Yes it takes time — but if someone’s taken the time out of their day to hang with me, I’ll take time out of mine to respond back.
It’s little acts like these that shows your clients the “real” you. So think about little ways that you can open up and give back to your clients.
Being authentic and sincere business entrepreneurs is more than just saying that’s something you’ll be. You have to do the do and take action — that’s when your audience can really feel your authenticity and therefore create a genuine connection with you.
As always – would love to hear your thoughts in the comments area below (I’ll be sure to write back!) and don’t forget to social share if you have found this helpful.