How to be “real” in your business

Written by Wendy Mak


Be real. Be authentic.

Be true. Be genuine.

Many coaches and mentors say this to other business entrepreneurs in their blogs, videos and newsletters. But what does it (really) mean?



So how can you be true and REAL as business entrepreneurs?



Stay True To Your Personality

We often feel pressured to act a certain way, or have a particular “image” in order to gain the credibility or authority we feel we need to be successful. Ironically this could be our undoing.

When we channel someone else’s voice, personality or brand (basically just aren’t 100% ourselves), it shows.

We don’t do our best work because we’re busy maintaining this persona. And clients see right through that.

Embrace who you are. Sure, we all have a few things we need to be aware of to remain professional – but never be something (or someone) you’re not.



Stay Focused On Your Client

When you’re so focused on growing your business, it’s easy to get tangled up in the “me” stuff. It’s easy to do because this biz is your baby.

We all do it — how much I want this business to work, how frustrated I am that XYZ is not working out, why am I not getting ABC, why didn’t I win that pitch – basically our thoughts get centred around ourselves.

In reality you need to stay focused on your CUSTOMER.

Stop worrying about what we want (or what isn’t happening fast enough / quick enough) in our business. This doesn’t mean ignore the problems and don’t improve your business — but when we focus on helping our customer + servicing our target market in the best way possible, things have a way of falling in to place.

More importantly, our customers walk away knowing that they are the priority which makes it much easier for them to establish a genuine relationship with us.



Open Yourself To Your Clients

To create a truly trusted, authentic relationship with your clients – don’t be afraid to give a little bit of yourself back to your clients.

Here’s a super simple example: I made a commitment a long time ago that if someone took the time to post a comment on this blog or my Facebook page, that I’d take the time to write back. Not my assistant – but me personally.

Yes it takes time — but if someone’s taken the time out of their day to hang with me, I’ll take time out of mine to respond back.

It’s little acts like these that shows your clients the “real” you. So think about little ways that you can open up and give back to your clients.


Being authentic and sincere business entrepreneurs is more than just saying that’s something you’ll be. You have to do the do and take action — that’s when your audience can really feel your authenticity and therefore create a genuine connection with you.


As always – would love to hear your thoughts in the comments area below (I’ll be sure to write back!) and don’t forget to social share if you have found this helpful.


With love,






By | 2017-09-18T08:53:01+10:00 August 21st, 2014|Grow Your Biz, Start Your Biz|16 Comments


  1. Natalie Jones August 21, 2014 at 11:29 am - Reply

    Hi Wendy,

    This is so true. Love your tips. xx

    • Wendy Mak August 21, 2014 at 12:38 pm - Reply

      Thanks Natalie!!! So glad you enjoyed it and thank you for reading!!! Hope to stay connected xx

  2. Vicki @ Boiled Eggs and Soldiers August 21, 2014 at 2:01 pm - Reply

    Thanks for these tips Wendy, very timely again! I’m trying to blog in a very popular space (food!) and am still trying to work out what my “voice” is and what my readers want to hear so will definitely take these tips on board!

    • Wendy Mak August 21, 2014 at 2:32 pm - Reply

      You’re so welcome Vicki! Ultimately you have to be you – balanced with a generous dose of knowing what you want your brand to be / look like. It’s a sometimes tricky balance but at the end of the day you have to be the real you. Has the blog gone live? I’ll have to check it out!

  3. Julie Lamont August 21, 2014 at 4:25 pm - Reply

    I always look forward to your informative videos Wendy. Excellent as always, thank you so much!

    • Wendy Mak August 21, 2014 at 4:29 pm - Reply

      Thanks Julie for watching!!! Lovely hearing from you xx

  4. Penny August 21, 2014 at 5:27 pm - Reply

    HI Wendy,
    I’m looking forward to hearing you speak at the Business in Heels รขโ‚ฌโ€œ Melbourne CBD function next week. I really enjoyed this video, especially as there are so many conflicting messages around this topic and the issue of ‘faking it to you make it’ – Especially in the start up space. Thanks for the inspiration!

    • Wendy Mak August 21, 2014 at 8:06 pm - Reply

      Thanks Penny for reading!!! I think confidence is one thing but faking it till you make it is a whole other story! Thanks for bringing this really valid point up in to the discussion!!! Looking forward to meeting you at the Business In Heels event!!

  5. Michele August 22, 2014 at 7:32 am - Reply

    Hi Wendy ! I’m so glad i joined up to your advice videos they are simplistic and very helpful to me. I’m passionate about being a ‘womanprenuer’ and i love your style both in blogs and dress !

    • Wendy Mak August 22, 2014 at 8:06 am - Reply

      Thanks Michele!!!! I’m so happy to hear it’s helpful for you and I can’t wait to hear more about your womanpreneur journey!!! ๐Ÿ™‚

  6. Luisa Medici August 23, 2014 at 11:03 pm - Reply

    From your biggest fan ever – once again I thank you for your great advice, which re-inforces my own feelings on that subject, and consequently, fills me with self confidence that I can be me and I can and will be successful being meeeeeee! ????????????
    Your videos are so informative, well put together, and love your re-emphasis on what you said written below the video! Thank you sooooo much for generously helping us all!!!!

    • Wendy Mak August 24, 2014 at 8:19 am - Reply

      Thanks Luisa for being such a fan and so generous with your kind comments + compliments! ๐Ÿ™‚ Thank you xxxx

  7. Paula September 3, 2014 at 9:07 pm - Reply

    Hi Wendy, it was lovely meeting you at Business in Heels- Melbourne CBD ( We did have a very short chat)
    Love this piece … this is totally hitting the nail on the head. And must say, you do practice what you preach…you exuberate genuineness.
    Thanks for this dose of inspiration and would love to connect more.

    • Wendy Mak September 4, 2014 at 9:34 am - Reply

      Hey Paula!! It was lovely meeting you finally at BIH!!! And thank you for reading and connecting here. Glad to know it hit the nail on the head for you xxx keep in touch

  8. Kelly January 11, 2017 at 6:14 pm - Reply

    Hi Wendy, I have only just seen your website today and I have been taking a little look around and I LOVE what you share. Thank you for being … You!

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