Written by Wendy Mak
There’s no sugar coating this. Starting a blog is a BIG commitment.
It needs time + thought so you might be asking — “should you start a blog for your business?”
This is a weekly blog (generally). And I put a lot of time in to it. So when I mentor other women entrepreneurs, I often get asked if it is beneficial to create (and MAINTAIN) a blog.
1. You have to be open + willing to share
Blogs don’t work unless you are willing to share content that will genuinely help your audience. Readers / viewers can smell a “sales pitch” from a mile away. So you want to come from a true, genuine place of service. What can you share that will truly help your ideal customer?
2. It creates credibility
Blogs are a great way to showcase what you know. If you’re producing quality content, your blog can create instant credibility and authority. It allows potential clients a glimpse into your style, personality and knowledge. They use this to decide if they’d like to work with you in a paid capacity in the future.
After all — how many times have you paused and hesitated before buying something? We RARELY buy on the first contact. It takes a little time and trust before we say YES — and your blog can help you create that trust.
3. Don’t forget the biz!
While you want to be genuine and authentic, you also don’t want to forget the biz! At the end of the day you’re running a business and you need to thrive. So you want to find that balance (and it is a balance) between giving and also highlighting your product / service.
4. Consistency is key
Whatever you do, consistency is KEY.
Blogs work best when you are consistent in when you publish. This doesn’t mean you need to publish daily or weekly (and especially if you’ve never blogged before, don’t over-commit!). If you can only blog fortnightly or monthly, then commit to that — but stick to that commitment. A reputation + credibility does NOT get built with just one or two tips — it needs consistency for it to stick.
What’s your blogging experience?
Newbie? Blog whiz? Just thinking about starting one? Do you find it hard to keep consistent at it? Keeping connected means a lot to me, so join me below and let me know!
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