True Face Of Entrepreneurship – Robyn Foyster

Written by Wendy Mak


Continuing my series on mental wellbeing for women entrepreneurs (you can find out more about this initiative by reading my open letter to entrepreneurs) I sit down in this interview to get real and honest with Robyn Foyster – publisher of The Carousel.

As solo-entrepreneurs we’re faced with a certain set of challenges. But when you have investors and a team, the challenges take on a whole new level.


Robyn lifts the lid on what it’s been like to “start over” — leaving a high powered role at Bauer Media to create and start her own digital lifestyle website The Carousel. And not all days have been an easy ride.

What I learnt from Robyn

I love Robyn’s insights because it’s the kind of practical, useful stuff that every business woman just needs to know. Here’s a quick snapshot:

1. Be resilient when you get knock backs.

You won’t win every pitch or client – and that doesn’t make you a failure. Just ensure you focus on the ones you DO win and have enough in your “pipeline” to cover the ones you don’t win.

2. Whatever you anticipate your start-up costs to be – double it.

3. Build in extra time in to your schedule when you’re building a new business.

Things have a habit of taken longer than you think.

4. Cash is king.

Clients don’t always pay on time, so make sure you have the cash flow you need.


Join the survey

Mental wellness is an issue that needs to be better understood in the entrepreneurial community so please take the survey.

We need to hear your voice to better understand this issue, so we can find the solution and support each other on our business journey.

The True Face Of Entrepreneurship



Until the next interview,






By | 2017-09-18T08:52:12+10:00 August 18th, 2014|Amazing Women|0 Comments

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